Car Finance 247
Car Finance 247
Accelerating recruitment of new employees
Deliverables
Graphic Design
Design Direction
Copywriting
Art Direction
Industry
Finance
Off the back of their rebrand, Car Finance 247 came to me as they were looking to roll out their new look into their internal communications, particularly their recruitment drive.
As a fast-paced, faster-growing company, they needed to look more joined up across the brand and offer a fresh take on how to attract new employees with enough drive to help the company go places.
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M.Y Role: Lead Creative/Art Director
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Photography: Ross Jarman
Copywriter: Verity Hogan
Model Casting: Face and Nemesis
Print management: Halcyon
Capturing the spirit of Team 247
The biggest challenge with showcasing what it’s like to work for a company is people. How, who, and what do we show are all big questions. A number of discussions internally led us to photographing models in their current Manchester offices over two days.
As well as the models we knew we wanted to bring to life the senior leadership team in a way that reflected their true personalities. All photographed on the company brand colours, of course.
One Handbook created for every team member
To help attract and retain employees of Car Finance 247 a ‘Team 247’ handbook was created. The main aim was to communicate the why, how, and what as well as key perks and benefits of working for Car Finance 247.
Bringing to life ‘accelerating success stories’ of key senior leaders to show the growth available in the company, alongside punchy headlines and real aspects that make a career there unique.
Recruitment drive goes on
But we haven‘t stopped there, we’re still working through the campaign. With advertising messaging and visuals, Glassdoor and Indeed page updates, internal presentations, alongside a brand new careers page are all underway to help attract exciting new people to Team 247.
