About me

Empty white background with no objects or features.

Passionate about solving
problems

A woman sitting on a tiled bench surrounded by large potted plants, smiling and looking to her right in a cozy indoor space with wooden paneling.

I'm Mel, an award-winning Wigan based Freelance Design & Art Director.

When there’s a problem to be solved, I can’t help but be fixated on it until it’s sorted. When it comes to problem-solving, creativity is key.

So, whether you are an ambitious entrepreneur who can’t settle on a name for your company, a brand that just can’t seem to cut through the noise or a marketing manager who needs help promoting your company, you can bet I’ll be keen as mustard to solve your business problems.

A woman adjusts a barbell on a weightlifting machine while a person films the scene with a professional camera. They are inside a gym.
Large stylized white text spelling 'idea' with the phrase 'For me, it's about the big' on the left side.
The word 'indespension' written in white, bold, italicized text on a dark blue background.
Circular logo with the text 'ALL ROUND COACHING CLARE WINDSOR' written in a circle on a dark blue background.
Logo for Alder Hey Children's Charity featuring the text and a white elephant graphic on a dark blue background.

Who I’ve worked with

From startups to established brands & everything inbetween

Stylized text that spells 'Duel' in a gothic, angular font on a dark background.
Alex Parr Financial logo with dark blue background and white text.
Logo of York St John University, established in 1841, with dark blue background and white text.
Logo for Monthly Tee Club with white text on a dark blue background.
Logo with the word 'iHeat' with white text on a dark blue background
Harper Williams logo featuring a stylized house and a 'W' shape on a dark blue background.
Logo with a swan at the top and the text 'Mark Swann Bespoke Joinery' below on a dark background.
Logo for Carrs Pasties, established in 1938, with white text on a dark blue background.
Funkin Cocktails logo with navy blue background and white text, established 1999, featuring a cocktail shaker icon in the letter K
Genuine parts company logo with the text "GSF Car Parts" in white on a dark blue background
Manchester City logo with a ship, a shield, and the year 1894 on a dark background.
Totalfitness logo with white text on a dark blue background
Logo with a stylized flower symbol and the word 'REDROW' on a dark background.
Text that says 'Revolución de Cuba' in white cursive font on a dark blue background.
Logo with a circular emblem containing the letter R, radiating lines around it, and the word REVOLUTION in stylized font on a dark blue background.
Edge Hill University logo with white text on a dark blue background.
Fasthosts logo with white text on a dark blue background.
Graphic design with white text on dark blue background reading 'Car Finance 247' and a white smiley face icon.
Victoria Leeds logo with a stylized arch design above the word 'Victoria' and 'Leeds' below on a dark blue background.

  • – Brand foundations
    – Brand audit
    – Brand naming
    – Brand voice
    – Brand positioning
    – Competitor analysis

  • – Brand identity
    – Brand development
    – Brand design
    – Brand guidelines
    – Brand rollout

  • – Campaign strategy
    – Campaign ideas
    – Art Direction
    – Social strategy
    – Social marketing

  • – Editorial & Print
    – Event Branding
    – Motion Storyboarding
    – Illustration
    – Packaging
    – Web Design

Problems
I solve

  • M.Y Creative
    Design & Art Director: 2024 - Present

    BGN
    Design Director: 2023 – 2024
    Senior Creative: 2022 – 2023

    Absolute
    Senior Creative: 2020 – 2022
    Creative: 2014 – 2020

    Diagram
    Junior Creative: 2012 – 2014

    University of Salford
    First Class BA Hons Graphic Design: 2009 – 2012

  • The Drum Design Awards
    x1 Award
    x2 Highly commended
    x3 Nominations

    The Drum Roses Creative Awards
    x1 Gold
    x1 Silver
    x1 Bronze
    x5 Nominations

    The Drum DADI awards
    x1 Highly commended

    School of Thought 2018
    Winner

    Featured
    Lurzers Archive
    Creativepool

“Working with Mel, I was impressed by her depth of knowledge and ability to speak with authority on a number of topics be that brand development, art direction or campaign strategy. She’s also a great problem solver, as demonstrated when she miraculously managed to source someone to build a staircase for a shoot when it arrived unexpectedly in several pieces!

We were so happy with the work Mel did for us that we invited her back to pitch for projects when she left the agency we initially worked with her at and look forward to continuing a successful creative relationship now she’s freelance.

– Dominic Walker at Redrow Homes”
“Mel has been such a pleasure to work with since one of our colleagues recommended her early last year. She always goes above and beyond no matter what project we’ve given her, big or small. Her passion and creativity really shows in everything she does. Mel is responsive, proactive, and always makes us feel like a priority, even when juggling multiple projects! We know we can always rely on her to deliver high-quality work with enthusiasm and professionalism.

– Amy Brooks at Car Finance 247”