Now into our seventh year of our long standing relationship with Manchester City, Absolute were tasked with creating a truly memorable 2021 Christmas campaign to promote their latest merchandise and experiences.

We approached the campaign slightly differently this year, creating a flexible suite of assets which could be evolved and adapted as Christmas draws near.

The 2021 campaign concept centred around the headline ‘This City Loves Christmas’, inspired us to create a campaign imagery which features iconic City players in common match day situations, together with their Christmas gifts to create a playful yet subtle aesthetic.

M.Y Role: Art Director

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Agency: Absolute

Creative Director: Simon Allman

Lead creative: Rob Clayton

Designer: Sam Donlan

Photography: Guy Farrow

Retouching: Matt Brewin